How to Use Market Growth And Market Share to Develop Strategy Assignment

How to Use Market Growth And Market Share to Develop Strategy - Assignment Example Knowing the market share of a business organization, will most definitely help in assessing the impact of changes in staff, products, services, prices, distribution channels, and even advertisement campaigns. Having knowledge on the growth of the organizations market will help in identifying the better strategies that the organization needs to enact in order to increase its customer base. This paper examines the strategies an organization can use to increase their market growth, and share. These strategies are vertical integration, and diversification strategies. In explaining these strategies, this paper focuses on an airline company, for example, the Emirates air line company. Strategies: Vertical Integration: One of the strategies that an organization can develop because of possessing knowledge on its growth and share is the vertical integration policy. Vertical integration refers to the expansion of a business organization into other areas that are related to its area of operatio n (Thorson and Duffy, 2012). Take for instance the emirates air line. The air line company might decide to buy a jet fueling company. This strategy is important to the organization because it will help it to refuel a large percentage of its refueling needs. Vertical integration is important because it helps a company to improve efficiency, and reduce the costs of its operation. For example, the transportation costs of the emirates airline will be reduced because it is the main supplier of its fuel. This in turn will increase the profitability of the organization, leading to a growth in its market share and its operations. The company might also aim at gaining control of its main competitors. For example, the competitors of the emirates airline company can be the British Airways, the... This report stresses that most companies intend to achieve growth in its market, and also increase its market share. There are several methods that these organizations can use to achieve this objective. However, this paper has focused on two main methods, that is vertical integration strategies, and diversification strategies. Vertical integration strategies mainly concern itself with the expansion of the organization into other areas that are related to its production and supply. This paper manages to effectively identify the various methods of vertical integration strategies, and how they are useful to an organization. The author declares that diversification strategies on the other hand involves the sale of part of the organizations ventures, for purposes of using the money gained to restructure the business organization so as it may compete effectively in its other markets. This paper makes a cocnlusion that a company can also decide to sale some of its business ventures because of higher operational costs in a given market, and hence the need of cutting costs. It is important to denote that an organization that manages to reduce its costs, will most definitely achieve some aspects of profitability. Finally, the greatest joy of a business organization is to manage capturing a given segment of a market. Capturing these new markets by introducing new products and influencing consumption habits will create a vibrant growth for the company, and an increase in its market share.

The Compatibilist and Moral Responsibility Research Paper

The Compatibilist and Moral Responsibility - Research Paper Example However, the above person must comply with the United States laws to avoid causing discomfort among the other members of the community. The law prohibits the person from using a microphone to sing at a very loud boisterous level. The act would irritate the nearby apartment dwellers’ sleeping patterns. Singing at the top of one’s voice at 12:00 midnight may anger the next room dweller who needs the silence because her 8 month old baby is sound asleep.               In terms of love, the same individual can freely court whoever he chooses. The same person is free to love someone from the African American race, Asian American race, and European American race.   Same person can court a 40 year old woman or an 18 year old lady. Some confessed homosexuals freely enter into love relations with persons of the same sex. In fact, gay and lesbian marriages are allowed in some parts our United States.   However, the individual cannot force the other person to accept the individual’s love overtures. The other person has the right to freely exercise one’s freedom to accept or reject the love overtures of the suitor or suitors.       In terms of education, any person has the freedom to enroll in any school of one’s choice. The individual can prefer to enroll in Harvard Business School.   One can enroll in London’s Metropolitan University. The same person can study in Washington .D.C. however, the preferred schools have the right to refuse certain student applicants.   The schools can refuse entry to students who do not pass the school’s standard entrance exams.            In terms of work, every individual has the right to apply for work. One can freely choose to apply for a vacant job in any United States government agency. Every person can freely submit one’s job application letter to the London air force.   One can even apply for a job as the bodyguard of the victorious Barack Obama. However, the company or Barack Obama has the freedom to accept or reject the job applicant’s application letter.